About Jonesroadbeauto

At Jonesroadbeauto, we believe beauty should be simple, sincere, and kind to your skin—a philosophy that guides every mascara wand we craft, every lip gloss we blend, and every clean beauty product we bring to your vanity.

Our Story: Born from a Love for “Real” Beauty

Jonesroadbeauto was founded by a team of beauty enthusiasts who grew tired of the noise: products loaded with harsh chemicals, over-the-top marketing, and promises that never delivered. We asked ourselves: What if beauty could be both effective and gentle? What if your go-to mascara and lip gloss didn’t just make you look good—but made you feel good, too?

That question became our mission. We set out to create a line of clean beauty essentials that cut through the clutter: no parabens, no sulfates, no synthetic fragrances, and no unnecessary fillers—just thoughtfully sourced ingredients that work. From our first mascara (formulated to lift, lengthen, and stay smudge-free without irritating sensitive eyes) to our creamy, non-sticky lip glosses (infused with nourishing oils for a glossy finish that lasts), every product is tested, refined, and loved by our team before it reaches yours.

Our Promise: Clean, Effective, Accessible

We don’t believe clean beauty should be a luxury—and we don’t think you should have to sacrifice performance for purity. Here’s what makes Jonesroadbeauto different:

  • Clean by Choice: Every ingredient in our mascaras, lip glosses, and beauty products is rigorously vetted to meet our strict “clean” standards. We’re transparent about what goes into our formulas (and what doesn’t) because you deserve to know exactly what you’re putting on your skin.
  • Performance-Driven: Our mascaras deliver bold volume without clumping; our lip glosses offer rich color and hydration without the sticky residue. We combine clean science with real-world usability to create products that fit seamlessly into your daily routine.
  • Inclusive at Heart: Beauty is for everyone. Our lip gloss shades span warm nudes to vibrant hues, and our mascaras work for all lash types—because feeling beautiful shouldn’t depend on your skin tone, age, or style.

We’re More Than a Brand—We’re a Community

At Jonesroadbeauto, we’re passionate about connecting with the people who use our products. Whether you’re a mascara loyalist, a lip gloss collector, or new to clean beauty, we want to hear from you. Have a question about a formula? A suggestion for a new shade? Reach out to us anytime at [email protected]—we’re here to listen.

Our Vision: Beauty That Feels Good

For us, clean beauty isn’t a trend—it’s a way of life. We’re committed to continuously improving our products, sourcing more sustainable ingredients, and keeping our promises to you. Because when your mascara makes your lashes pop and your lip gloss nourishes your lips and you know every ingredient is safe? That’s the kind of beauty that lasts.

Thank you for joining us on this journey. Here’s to glowing skin, bold lashes, and beauty that feels as good as it looks.

— The Jonesroadbeauto Team